The CPG Scoop's Podcast
Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.
The CPG Scoop's Podcast
Amy Hintz: Retail Media & Digital Shelf Leader
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Season 4
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Episode 5
Amy Hintz joins Jennifer and Risa on the latest episode of CPG Scoop!
Amy is a highly accomplished eCommerce, Retail Media, CPG industry award winner & speaker. She has more than 20 years of experience driving exceptional team performance, internal & external cross-functional collaboration, and profitable marketplace expansion. Amy is always exuberating a tenacious work ethic motivated by team success and curiosity.
Get connected with Amy on LinkedIn!
Our favorite takeaways from this episode with Amy:
- Versatility is key in CPG marketing. By being able to communicate and relate to cross-functional teams with their objectives, you can ultimately offer insights and recommendations and bring an omnichannel lens that complements overall team success.
- Integrated budget sourcing can enhance marketing effectiveness. Commerce is moving faster than stationary budgets, and digital teams are left trying to swim through peanut butter to execute in real time.
- The consumer journey is complex and non-linear. If you started thinking about the connective chart, with all of the exposure that a brand has to the consumer, it would not be straight and narrow. It would be a snarl.