Stacey Hartnett: Vice President of E-Commerce & Marketing, Chomps

Stacey Hartnett, Vice President of E-Commerce & Marketing at Chomps, joins Jennifer and Risa on the latest episode of CPG Scoop!

Stacey attended the University of Connecticut School of Business, majoring in Marketing and International Studies, & forged a path for herself in sales through an account management development track at News Corp. Here, Hartnett acquired an understanding of traditional shopper marketing tactics in a rotational program by
working with clients like Mars and Post, kickstarting her passion in the CPG space.

After 2+ years, she forecasted a shift in traditional marketing tactics and budgeting as companies slowly began to lean into the digital space. Hartnett joined Rise Interactive, a growing Chicago boutique digital agency.

After 4+ years of Rise and a desire to focus solely on CPG, Hartnett accepted a role with Chomps in 2019 as a digital media buyer. Her role quickly evolved, to Vice President of E-Commerce & Marketing, in which Hartnett oversaw all E-Commerce and ROI strategy as it relates to digital marketing. Based in the Chicago office, Hartnett’s primary areas of focus at Chomps include a data- driven approach to testing, innovation, growth planning and channel development, with a passion for building strong teams and effective cross-functional collaboration.

Our favorite takeaways from this episode with Stacey:

• How will brands meet the ever-changing demands of consumers?
• In the CPG world and omnichannel space, you have to do a lot more and get a lot more creative to build that ongoing relationship with your consumer.
• How Chomps has grown from DTC to retail distribution since 2011.