Neha Mallik: Head of Connected Commerce, Mizkan America

Neha Mallik, Head of Connected Commerce at Mizkan America, joins Jennifer and Risa on the latest episode of CPG Scoop!

With over fifteen years of experience in leading e-commerce and digital marketing initiatives for CPG manufacturers, Neha is a passionate and driven connected commerce leader who thrives on developing and executing innovative and impactful strategies for online and offline channels. As the Head of Connected Commerce at Mizkan America, she oversees the media to shelf strategy and connected commerce strategy, category management, marketing, business development, and digital shelf catalog management for various brands and categories.

Her mission is to propel Mizkan America's market leadership and growth agenda by leveraging her expertise in digital marketing, retail media networks, customer engagement, social media, planning, and analytics. She has a proven track record of delivering results and driving revenue for e-commerce and Amazon platforms, as well as creating and managing effective content and media campaigns. She also has a strong pioneering spirit and a collaborative approach, working with cross-functional teams and external partners to achieve shared goals and objectives.

Our favorite takeaways from this episode with Neha:

• How Mizkan America is navigating the collapse of the funnel and reaching their consumers
• Taking testing & learning with consumers to the next level
• How the CPG industry will continue to pivot to digital in 2024