The CPG Scoop's Podcast
Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.
The CPG Scoop's Podcast
Katie Moro: Director of Managed Services, Productsup
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The CPG Scoop
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Season 2
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Episode 16
Katie Moro of Productsup joins Jennifer and Risa on the latest episode of CPG Scoop!
Katie is a collaborative SaaS leader who specializes in helping customers manage digital media assets & product data resulting in a comprehensive marketing campaign, increased share of marketing budgets and the generation of new revenue streams. She has 13+ years experience in digital advertising developing skills that include building trust & rapport with cross-functional technical teams, putting the customer first, and managing time-based goals through prioritizations/sequencing.
Our favorite takeaways from this episode with Katie:
- How businesses can adapt to the fast-paced CPG environment
- What Katie's word, fast, will look like and mean in 2024
- Why there should be control with the empowerment of automatization