Jen Bryce: Head of Retail Media Partnerships & Investment, Unilever

Jen Bryce of Unilever joins Jennifer and Risa on the latest episode of CPG Scoop!

Jen is the Retail Media enterprise lead at Unilever across all brands and partners in the US. She joined Unilever five and a half years ago to bridge the gap between Brand, eCommerce and Shopper Marketing and infuse media strategy and excellence into their Pure Play and Omnichannel plans.

She has been in the media industry for over 20 years, starting her career in traditional media and quickly getting immersed in digital media at the onset. She has deep experience in strategic planning, execution, and analytics across every media channel and has led integrated media teams on various brands and industries.

At Unilever, her primary focus is to strengthen their Retail Media partnerships, lead Retail Media investment negotiations, and drive sophistication in their partners’ capability that will unlock sales growth opportunities across the portfolio. She also leads the center of excellence in the US for Retail Media and drive integration to deliver on the end-to-end performance marketing needs of National and Commerce media. She is infusing strategic excellence in Unilever’s Retail Media planning and building Media partnerships that are consumer-centric and data-driven. She has been on the frontline of the convergence of Commerce and Media, transforming their partnerships and bringing greater impact to their business.

And we love this quote from Jen, “I’m proud of the work we’ve done as an industry to accelerate media standards and capabilities. I’m excited for the evolution to continue with new opportunities for brands to connect with consumers. ‘It's not the destination, it's the journey’ and the journey has just begun!”

Our favorite takeaways from this episode with Jen:

• Retail media partners will need to collaborate with media partners to see growth.
• Data suggests that everything we're doing online drives consumers in-store.
• AI is going to allow us to bring an enhanced shopper experience in a more personalized fashion.