The CPG Scoop's Podcast
Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.
The CPG Scoop's Podcast
Tony Fung: Director of Shopper Marketing & eCommerce, Bob Evans Farms
•
The CPG Scoop
•
Season 2
•
Episode 9
Tony Fung joins Jennifer and Risa for a discussion covering a lot of ecommerce ground. Tony started his career on the agency side supporting KC, Frito Lay, Unilever, Danone and more before joining Bob Evans Farms, a Post Holdings company. Tony discusses the constant evolution occurring within omni-channel commerce, and the importance of staying up to speed at both a macro and micro level. He chooses "hybrid" as his word describing the current state of commerce; and expands on how convenience is driving hybrid shopping habits, and the importance of putting the consumer at the forefront of the conversation.