The CPG Scoop's Podcast

Tony Fung: Director of Shopper Marketing & eCommerce, Bob Evans Farms

The CPG Scoop Season 2 Episode 9

Tony Fung joins Jennifer and Risa for a discussion covering a lot of ecommerce ground.  Tony started his career on the agency side supporting KC, Frito Lay, Unilever, Danone and more before joining Bob Evans Farms, a Post Holdings company.  Tony discusses the constant evolution occurring within omni-channel commerce, and the importance of staying up to speed at both a macro and micro level.  He chooses "hybrid" as his word describing the current state of commerce; and expands on how convenience is driving hybrid shopping habits, and the importance of putting the consumer at the forefront of the conversation.